100×100 TO BE US

08.01.2013

TobeUs is a project born between friends, that grew up to involve the most important Italian designers. And today it has become 100% TobeUs, an exhibition about the value of the mindful use of objects and the idea the toys are important, so important that is better when they contain ideals and hopes for a better future, in which consumption will become thought and choice.
One hundred international designers, between the most important in the world, accepted to play with TobeUs, creating a unique collection of one hundred wooden cars, designed with fantasy, simpleness and the wish to give a message of sustainability and joyfulness to adults and children.

We have designed a snowplow.