A Vision in a Box is a part of The Garden of Wonders, a project coordinated by Ferruccio Laviani for the foundation BE OPEN and presented at the Orto Botanico di Brera in Milan from April 13 to May 24. It is a greenhouse devoted to the packaging of scents, i.e. to the evocative power of the containers for the mix of essences. A project devoted to the package of the fragrance of the future where Werner Aisslinger, Analogia Project, Philippe Bestenheider, GamFratesi, LucidiPevere, Karim Mekhtigian, Mist‐o, Ludovica and Roberto Palomba, Thukral & Tagra and Victor Vasilev have integrated the concept of the perfume that is to come with ideal forms. On this journey from smell to vision and back again, for once it is the latter that has been placed at the service of another sense and let itself be guided by the mental associations that the idea of scent is able to trigger.


→  Go to